Target Audience and Market Position

Axie Land Battles is designed to appeal to both existing Axie Infinity players and a broader audience of auto-battler enthusiasts. The game’s combination of strategic depth, collectible NFTs, and accessible gameplay positions it as a potential leader in the emerging market for Web3 strategy games.

• Current Axie Players: The game provides a familiar yet novel experience for existing Axie players, leveraging their knowledge of the ecosystem while introducing new gameplay mechanics.

• Web3 Enthusiasts: The game’s integration of NFTs and blockchain technology appeals to players seeking new ways to engage with digital assets.

• Mainstream Gamers: By adopting gameplay mechanics popularized by other auto-battler games, Axie Land Battles has the potential to attract traditional gamers looking for a web 3 autobattling exprience on the Number 1 gaming IP in blockchain.